What we measure and what we don't

The accessibility guidelines (WCAG 2.2, level AA) are about fifty criteria. Some can be checked automatically; others need a person to use the website. We tell you plainly so you know what you have in your hands.

In the free analysis and in the report

• Images, icons and buttons with no name, and empty links.
• Form fields and dropdowns with no label, including those that only have example text that disappears when you type.
• Contrast between text and its background.
• Page language, page titles and titles of embedded content.
• Headings and main area of each page.
• Menus, lists and tabs badly built for screen readers.
• The home page on a mobile screen (zoom blocked, buttons too small for a finger) and with the cookie banner as it first appears (whether it has names and labels; in the extended report, also whether it can be reached with the keyboard).
• Whether there's an accessibility statement and whether the website has an accessibility widget.

Also, in the extended report

On the 3 main pages and up to 24 images:

• Keyboard use: skip to content, traps, visible focus, focus lost in hidden things, order, and things that can be clicked with the mouse but not used with the keyboard.
• Whether each image's description is actually useful, with a suggestion.
• Whether the names of buttons and links make sense: language, jargon, repeats, “read more”.
• Draft accessibility statement.

What a person needs to review

• Complete processes: searching, adding to cart, signing up, paying, booking an appointment.
• Form error messages and notices that appear without reloading the page.
• Pop-ups and dialogs (that can be closed with Escape and return focus), dropdown menus, carousels and other custom-built controls.
• Check that the reading order and descriptions make sense in context.
• Videos (captions and audio description), audio and downloadable documents.
• Captchas, time limits and content that moves by itself.
• Real use with screen readers on mobile and on desktop.

We don't issue seals or certificates. Neither a machine nor an automated report can certify that a website is accessible.

We're preparing reviews by blind and low-vision people, paid for their work. Email us if you're interested.